Taoticket Observatory
February 2025
The Taoticket Observatory analyzes cruise trends for January and February 2025, providing insights into passenger preferences, chosen destinations, and types of accommodation. This research is a useful tool for companies, travel agencies, and cruisers who want to better understand market developments and plan their on-board experience.
Average passenger age
The bar graph shows the trend of the average passenger age on cruises from 2018 to 2025. There is a progressive decline, with a peak of 52 years in 2018 and a decrease to 45 years in 2025. These data highlight a growing interest from younger travelers in the sector cruising.
Types of cruise passengers
The pie chart shows the distribution of passenger types on cruises in January and February 2025. The majority is made up of couples (59%), followed by families (31%). Single travelers represent 8%, while groups constitute only 2%. These data reflect a prevalence of romantic and family trips.
Most requested cabins
The pie chart highlights the types of cabins most requested for cruises departing in January and February 2025. Interior cabins are the most booked (40%), followed by those with a balcony (39%). Exterior cabins represent 13%, while suites, more exclusive, are chosen by only 8% of passengers.
Preferred cruise destinations
The graph shows the most requested destinations for cruises in January and February 2025. The Mediterranean dominates with 54% of preferences, followed by the Middle East (15%) and the Caribbean (14%). Other destinations such as South America, Oceania and minor alternatives collect lower percentages, highlighting a clear preference for nearby and exotic locations.
Average cost per passenger
The graph shows the evolution of the average cost per passenger on cruises in January and February from 2018 to 2025. After a drop in 2021 (660€), prices rose again, reaching a peak in 2023 (1647€). In 2025, the average cost is €1321, signaling a slight reduction compared to previous years.
Preferred Embarkation Ports
The graph shows the ports most chosen by passengers for cruises in January and February 2025. Genoa is the most popular port (16%), followed by Civitavecchia (12%) and Dubai (8%). Other relevant ports include Miami (7%) and Bari (6%). The "Other" category collects 13% of the preferences, indicating a variety of minor choices.
